Social Media the new Communication

social networkingI recently attended an event on social media. We live in a world where social media is pretty much the end all be all. If you do not have some form of social media you are not going to be successful, or at least that is the perception. This particular event was on social media in private practice; this could also be interpreted into social media in business. Social media has taken over in the marketing arena. Even marketers whose livelihood revolves around their ability to sell products are using it as a tool. Social media can get a person’s name out in the world and therefore drum up business. There are many types of social media.

The main ones are as follows: Facebook, Twitter, Tumblr, Instagram, WordPress, Pinterest, and especially Google. Social media allows people to meet people on a larger-scale that they probably never would have been able to access without it. It can be an amazing tool with unlimited possibilities. One could market themselves, their business, share big news, or just share thoughts. The internet allows the world to become as small as a city. As amazing as that sounds, social media also has its downfalls. It can leave a person vulnerable. Once something is out there in cyber space there is no way to ever get it back or control it. This is why it is very important to control what you put out there. People are able to go back in cyber space and find all kinds of information and now with the cloud- a backup system of all information, pictures, videos, and texts- available things are even harder to keep private. Though social media can be a wonderful tool….proceed with caution.

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